When it comes to advertising online and expanding your business’s presence, businesses have a few options. One option is the traditional website, but in today’s competitive digital market, businesses must consider other alternatives if they hope to stay ahead of their competitors. Social media business pages offer an alternative way for companies to share relevant content with their customers and connect with them in meaningful ways. Through these pages, you can engage with your consumers directly and build relationships for lasting success – something that’s often challenging with traditional business websites alone. From more targeted marketing capabilities to cost-effective campaigns and analytics tracking features, social media platforms have obvious advantages over maintaining just a website. However, understanding when models should be used together or separately is absolutely essential for modern-day businesses looking for the perfect balance of digital engagement and effective communication strategies between themselves and their key stakeholders — whether virtual or face-to-face! In this blog post, Zorayr Manukyan discusses some key differences between social media business pages the traditional business website so you can make a better-informed decision about which model best suits your needs!
Zorayr Manukyan Compares Social Media Business Pages With The Traditional Business Website
Businesses of all sizes are increasingly turning to social media for marketing and sales, says Zorayr Manukyan. Social media business pages, especially those on Facebook and Instagram, have become a powerful tool for businesses to promote their products and services. But how do they compare to traditional websites?
When it comes to the marketing potential, social media business pages offer many advantages over traditional business websites. For one thing, they can reach far more people at a much lower cost than traditional advertising. Social media platforms provide targeted advertising options that allow businesses to target specific demographics based on age range, location, interests, and other factors. This makes it easier for businesses to get their message across without spending too much money on advertising campaigns.
According to Zorayr Manukyan, another advantage of using social media business pages is the ability to engage customers in real-time. Social media allows businesses to interact with their customers on a personal level, which can help build trust and loyalty. This interaction also gives businesses an opportunity to gain valuable feedback from their customers and make improvements to their products or services based on that feedback.
According to recent statistics, over 70% of people use social media as a primary source of news and information, while only 30% still rely mainly on traditional sources. Additionally, 54% of adults have bought something online after seeing it being promoted through social media business pages. Finally, more than half of all online shoppers (53%) say they’ve discovered new products or services through social media platforms like Facebook and Instagram.
One example of a business that has seen success through social media is fashion retailer Shein. On Instagram, their page regularly posts images of new products and promotional offers, which encourages customers to engage with their brand. This has helped the company gain more than 24 million followers on the platform and leverage the power of social media to increase sales.
Zorayr Manukyan’s Concluding Thoughts
Overall, in comparison to traditional websites, social media business pages offer many advantages for businesses looking to market their products and services. Not only do they offer cost-effective targeted advertising options and real-time customer engagement opportunities, says Zorayr Manukyan, but they also have a wide reach with millions of users actively using these sites every day. When used correctly, businesses can use this powerful tool to promote their brand and increase sales.